ASSIGNMENT REVIEW: After understanding the hierarchy of needs and prioritising the function of my document, I researched numerous presentation options and their functions. This was so I could decide on the correct avenue to successfully communicate the assignment’s intended message.
I decided against a video presentation due to functionality. Internet and loading speeds could hinder delivering my intended message. Also, a video is less adaptable to the always-evolving PR industry. If information needed to be altered, it wouldn’t be possible without having to start from scratch and remake the video.
Instead, I decided on a Prezi Presentation.


I have chosen consistent colours and a functionally consistent program to ensure my message is easily shared. It is also adaptable at any point and can be altered with new information.

The expectation effect may inspire my viewers to act and behave to a new standard and works hand-in-hand with the effects of positive reinforcement in the workplace.
The aim of this document is to communicate the importance of design in the PR industry, when adapted correctly, the expectation effect highlights a correlation between expectation and the improvement of perceptions and behaviour (Butler, Holden Lidwell).
Arun Sudhaman (2016) writes for the Holmes report and speaks about how PR’s lack in creativity comes from mediocre expectations and industry’s fears of stepping out of their comfort zones.
This poll, taken in November 2016, by the Holmes Report demonstrates the numerous reasons that creativity is not a priority or an expectation in the PR industry.


In fact, TrendKite (also the PR representation for Pinterest, Tesla and Nike), a professional PR analytic blog for Public Relation professionals, named ‘Playing it safe’ as the number one bad habit of PR professionals to break in the new year, saying that this habit and low expectation is directly influenced by management (Bergen 2015).


The Holmes Report also surveyed that the lack of creative expectation not only hinders creative production, but that it also may not be keeping clients happy. Directly effecting the industry, sales and profit.

By using the expectation effect and the right positive reinforcement, I aim to redefine creative expectation in the PR workplace with the creation of my Prezi presentation. These higher creative expectations can ignite creative flares, create new and positive habits and attract a more creative work rate and all-round higher standard (Nguyen 2011).

Accessibility is one of the most important functions of the design of my Prezi presentation. This was one of the major reasons I opted for a Prezi, as opposed to another document. As PR is audience-focussed, designing my presentation using the four characteristics of accessible designs will help to ensure audience interaction and the understanding of the presentation runs smoothly (Butler, Holden, Lidwell). Concepts are as follows:

  • Perceptibility: Is my presentation design perceived and presented clearly to everyone? Is the message and function easily perceived?
  • Operability: Is the design of my presentation easily used and operable by everyone? Are the functions to skip a slide and zoom in all clear and easily operable?
  • Simplicity: Is the design of my presentation easily understandable? Am I using bold headings, consistent colours and spatial awareness to avoid clutter and confusion?
  • Forgiveness: Is there margin for error? Technologically friendly? Are there reversible actions if viewers accidentally skip ahead or need to revise a previous slide?

With the foundation design of function, colour, and accessibility ideas locked down for my Prezi presentation, moving forward is the combination of these techniques with the content of my presentation. Continuing to design this in a creative, informative and easily understandable direction.


Bergen, M 2015, 6 Bad Habits of PR Professionals and How to Break Them, TRENDKITE, viewed 6 December 2016


Butler, J, Holden, K, Lidwell, W 2010, Universal Principals of Design, Revised and Updated [ebook], pp. 16, 84, viewed 8 December 2016,

Nguyen, S PH.D. 2011, What Happens When Leaders Set High Expectations, Workplace Psychology, viewed 6 December 2016,

Sudhaman, A 2016, Creativity in PR 2016: Winning The War For Ideas?, Holmes Report, viewed 8 December 2016,


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